TRADE SHOW MAGICAN

More traffic = more engagement = more leads = more sales!

That's the simple model I've perfected for trade shows.

trade show magician at a trade show booth stand

"Ed is a master of his craft. He is a hard-working, professional and highly skilled magician who made sure our trade show results outmatched our nearest competitors."

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A busy trade show is an incredible opportunity to generate leads and grow sales. But with every stand competing for attention, it's so easy to let that opportunity slip by. That is unless you have a trade shows expert on hand to craft an effective strategy for you.

When you hire me as your trade show magician, the real magic isn't in the tricks I perform, but in the transformation of your stand into an incredibly effective lead generation machine.

Here's how it works. I stop people in their tracks and draw them to your booth. Then I perform a short, tailored presentation that combines never before seen magic with your key product or service benefits. Finally, I'll deliver your call to action, whether that's more badge scans, more product demos or more introductory conversations with the sales team.

Magic is a unique and powerful tool for engaging with visitors to the trade show and making sure your name stands out, above the rest. The result is enhanced brand recognition, more and better quality leads and ultimately a significantly improved return on your initial investment in the show. Interested? Let's schedule a call to talk more.

STOP TRAFFIC

GENERATE MORE LEADS

BRAND RECOGNITION

AVAILABLE ACROSS THE UK & INTERNATIONALLY

Six reasons to hire a magician for your trade show stand

STOP TRAFFIC

A quality trade show magician will gather a crowd and bring them onto your stand.

GENERATE LEADS

This is what it's all about, right? More and better leads. Every visitor is a potential new contact.

BRAND RECOGNITION

Magic is an incredible way to implant your brand into the minds of your target audience.

CREATE BUZZ

Engaging presentations convert interest into actionable business opportunities.

INTRODUCTIONS

Warm introductions between your sales team and clients, using magic as the catalyst.

PROMOTIONS

Launch new products and services with an immediate unforgettable impact.

And here's three reasons why I might be the best choice for your next promotion.

MARKETING EXPERT

I've been helping business at events for 20 years and know what works best.

PROFESSIONAL

You'll always receive clear communications and a professional service.

STRATEGIC PARTNER

I'll work with you make sure you hit your trade show or promotional goals.

TRADE SHOW MAGICIAN OPTIONS

ON STAND LEAD GENERATION

Trade shows are an incredible opportunity to generate leads and grow sales. But it's also a highly competitive arena. For the maximum return on your investment, consider my services as a trade show magician. This isn't about entertainment, but rather marketing. I'm there to draw a crowd and then captivate them with a short presentation tailored to your brand's key messages and the benefits you want to get across. I'll then deliver your call to action and help you to drive leads through the roof.

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close up table magician performing corporate events entertainment

IN STORE PROMOTIONS

In the competitive retail environment, in store promotions need to make a significant impact to stand out. Incorporating magic into your promotional strategy creates an incredible focal point that draws customers in. Combine this with a tailored presentation highlighting your products benefits (or even including a live demo) and you'll be sure to connect with customers in a way that truly resonates. Sound impossible? That's what I do every day!

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TRADE SHOW MAGICIAN FAQs

How should we measure the success of your performances?

Success as a trade show magician can be measured through a combination of qualitative and quantitative metrics, including the number of leads generated, and the level of audience engagement around the booth. During and after the performance, you should monitor the crowd's size and interaction, badge scans, and how many leads convert into sales.

Personally, after the event, I encourage your feedback to understand the impact my performance had on your trade show goals. This allows me to continuously refine and enhance the magic presentations that I provide, in order to meet and exceed your business objectives.

Can you perform at trade shows outside of the UK, and what are the costs involved?

Absolutely, I am available to bring my performances and presentations to trade shows across the world. It's worth noting that I hold a European passport, for ease of travel within the EU.

For international events, the costs include my standard performance fee plus expenses for travel, accommodation, and a per-diem. I work closely with clients to ensure a transparent and straightforward planning process, considering all logistics to offer the best possible experience for your international event. Let's discuss your specific needs and tailor a package that fits your event and budget.

We've received a cheaper quote from another magician. What makes your service different?

It's understandable to consider various quotes when planning your trade show presence. A cheaper quote might offer close up magic entertainment around the stand, which can indeed attract a crowd. They may even offer to use branded props.

However, the key difference with my service lies in the strategic approach to lead generation. While close up magic attracts attention, my performances are designed not just to draw a crowd but to engage them deeply with your brand and products, and then to capture their contact details. This approach ensures the magic instead of mere entertainment serves as a powerful lead generation tool. Remember also that I bring to your event years of experience. I've solved many of the problems others haven't even thought of yet. In essence, investing a bit more in a specialised service translates into a more effective and measurable return on your trade show investment.

How does magic enhance promotions and product launches?

Magic adds an unforgettable element to promotions and product launches, transforming them from ordinary events into memorable spectacles. By integrating your product's features and benefits into bespoke magic performances, we not only capture the audience's attention but also create a lasting impression of your brand. This innovative approach ensures that your product launch stands out, making it more likely for attendees to remember and talk about your product long after the event.

From the blog: How do Magicians Trick Your Brain‽

GET IN TOUCH

I’m always excited to hear about your plans, and where you see magic fitting in with your event. Complete the form below and I’ll get back to you very soon.

ed@edsumner.com

07792 129 828