How do magicians trick your brain?


Do you sometimes wonder how a magician can make a ball vanish right before your eyes when he snaps his fingers. You understand how objects behave and know from experience that items cannot just vanish into thin air, yet this is precisely what you experience.

Well, first off, it's worth saying that no rules of physics have been broken.

While some magicians would have you think that they have actual magical supernatural abilities, the ultimate key to magic resides in smart psychological strategies that take advantage of limitations in the way our minds operate. Many of the techniques that magicians use are highly illogical, which is why we may feel the mystical wonder of the impossible.

Magicians are also masters at manipulating the subtleties of human perception, attention, and consciousness, which is why a good friend of mine often says:

"Even if you know the secrets, we'll fool you anyway!"

Take a look at the video below and you'll see that you're probably fooled every single time.

It's also worth noting that magic is one of the oldest art forms, and magicians have confounded and thrilled their audiences by performing impossible illusions since written records started. While most of their tricks are kept secret, scientists have begun to research magic to acquire insights into how and why our minds are so readily tricked. We'll look at just a few of those techniques in this article.



Let's start with the fundamentals. Our most trusted sense, vision, shapes many of our ideas and actions. Indeed, vision is so vital that we sometimes say things like, "I won't believe it until I see it." However, it turns out that our visual experiences are significantly less dependable than we believe. It is quite simple to alter your perceptual experience. As a quick example, in the Müller-Lyer illusion shown below, for example, the top line seems shorter than the bottom line, even though they are precisely the same length.

how magicians trick your brain


Change blindness is another concept that magicians use to create their magic. It's the idea that some things that might seem obvious and in plain view aren't noticed, if there is a short pause between the scenes. Take a look at the below video for a great example of this technique in action.


We are frequently startled by how illusions fool us, but it turns out that all our vision is an illusion. Whether we're strolling down the street or trying to figure out the newest card trick, we innately believe that our eyes simply capture accurate representations of the environment. However, our visual experience is the product of complicated neural processes that make educated guesses about how the world works, and what might happen next. And, as with all forecasts, they are seldom entirely accurate. This leads to blunders, which magicians have learned to master and exploit.


This is actually a bit of a misconception. If you think about it, magic only happens if at the end of it you can say, I didn't look away. If the magician just made you look away by waving his hands around, or organising for a stack of plates to be dropped on the other side of the room, then you would say that something shifty happened. When magicians talk about misdirection, what we actually mean is direction. Making sure you are watching the whole time, so that you can be sure you saw everything. That not only makes sense magically, but also it helps to improve your experience of the entertainment.


You might have heard of sleight of hand. This is most often used in close up magic where the magician moves the cards, coins, or other small objects very quickly. Sometimes so quickly that the human eye can't perceive it. Remember what I wrote earlier about the limits of our vision. You may have heard of the expression, "the hand is quicker than the eye." Just be careful though as all professional magicians are good at handling props, due to the fact they do it all the time. That doesn't necessarily mean they are using sleight of hand.

As the saying goes:

"Oh, what a tangled web we weave, when first we practice to deceive."

Magicians use a variety of techniques in order to trick you. When I'm performing there are always some people who want to try to figure it out, which is fine, it's part of the fun! Just don't forget that the other option is to realise that some things in life aren't meant to be discovered. There's something special about not-knowing the answers to everything.

Do you agree? Are you someone who has to know, or do you prefer to maintain some mystery in your life?

Either way, magic is great entertainment for a wide range of events and celebrations. In fact, the biggest secret of magic, is that it's not about the tricks but about the shared moments you have with friends and family. The style that I perform in is very conversational. I get to know your guests and through my magic, help to create stories you'll be telling for years to come.

Find out more about me and my approach to magic here.

a magician performing a trick during an after dinner cabaret magic show

For our Anniversary Dinner, our president asked for a memorable, magical stage show, and that’s what we got! It was totally mystifying and just what we wanted. Ed was easy to deal with and professional from the first enquiry to the end of the show.

Roger Coopey, Coventry

Jenny Court
Jenny Court
Thank you so much. Amazing tricks. Highly recommend. Everyone loved it. Thank you for getting round all the people at the party. Excellent
Nick Aldridge
Nick Aldridge
Very good
Mark Howard
Mark Howard
Ed was amazing tonight at the Severn Transport Services Christmas Party in Welshpool, highly recommend, he will on our entertainment list each year.
diane watson
diane watson
Ed was invited to entertain our charity group, and we are all very pleased he did!. Entertainment wise he was spot on, involving all of our members with his magic tricks, good humour , and easy going attitude. It was really good to see all of our members so engrossed, paying attention and getting involved. Thank you Ed
nick moseley
nick moseley
I arranged for Ed to provide entertainment at our daughter’s wedding. Absolutely spot on. He made sure he engaged with every table, and the constant howls of surprise and delight made for a really great atmosphere after the main dining. Everyone really enjoyed it and said what a fantastic addition to the whole event it was. Thanks, Ed !
Laura Moseley
Laura Moseley
Ed was the magician at our wedding and was fantastic. He was great with all our guests and did some amazing magic tricks. He was great at going around the room and entertaining everyone. Also, thank you for teaching our flower girl and page boy a magic trick, they loved it !
Andrew Marsden
Andrew Marsden
Just hired Ed for a family party in Nantwich and he was awesome! I was very clear about what I wanted at the event and Ed delivered. Entertaining the little ones with balloon modelling and magic (sorry Ed - didn't think the balloon requests would ever end at one point!) and then walking around performing table magic for all the other guests. Feedback has been brilliant, with everyone impressed with the magic and feeling like they'd been entertained with some amazing tricks! And in terms of booking Ed - easy to communicate with, friendly, punctual and very accommodating. It was a great night, everyone had fun. Thanks Ed!!
Tracey Fowler
Tracey Fowler
Ed performed at my daughters wedding , he was brilliant, all our guests loved the magic he performed, he was entertaining funny and very professional, we wouldn’t hesitate to book him again and highly recommended him, Thank you Ed ⭐️

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It's easy to get in touch with me, either:


During a short phone or video call, we'll talk about your event and your initial ideas. Don't worry, if you're not sure. I've helped to plan many events so I can advise on the best use of magic and other events entertainment.


Once all the details are agreed, I'll send you a booking confirmation and ask you to make the first payment which confirms your date in my calendar. Then it's time to start looking forward to your big event.


I'll check in with you in the week before your event, and on the day of the event. All you need to do now is enjoy the magic, mind reading and conversational comedy.